A season launch with the energy of lights out.

BIC’s season opener has to compete with the sport itself: fans who watch Formula 1 every week know exactly how a race should look on screen. The launch needed to feel like the main event, not a highlights reel.

We put the fan on the start line. High-tempo cinematography, track-level angles and a cut built around the rhythm of a race start put the audience inside the moment the lights go out, selling the feeling of being there rather than listing the calendar.

A launch film that ran across broadcast, the circuit’s big screens and social, opening the season with one piece of energy every channel could share.