Case study
A New Year’s galaxy, built from scratch.
Client
Botanica
Scope
Campaign identity, animation, venue branding
Deliverables
Key visual, launch animations, venue takeover, invites and print
The challenge
On New Year’s Eve every venue in Bahrain is shouting at once, and the whole night sells on a promise — the reveal has to feel bigger than a poster.
The idea
Galaxy Paradise. A retro-astronaut key visual — chosen from two directions we pitched — extended into a full 360: teaser and launch animations cut for reels and WhatsApp, LED signage, mirrored VIP details, a six-metre bar display, a photowall and a fog-triggered entrance, down to the printed vouchers.
The result
The venue became the campaign. And it was the second year running — after the previous season’s Empire of Gold — that Botanica handed us the biggest night on its calendar.
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Event identities taken all the way — from key visual to the room itself.
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