Case study

A streatery brand with a Bahraini accent.

Chkn Wala Beef National Day key visual

Client

Chkn Wala Beef × Cusp & Co.

Scope

Brand DNA, visual identity, collateral, campaign content

Deliverables

Logomark, colour & type system, menu, packaging stickers, social campaigns

The challenge

A Bahraini rice-bowl streatery needed a brand that tastes local. The fast-casual world is wall-to-wall minimalist templates — this one had to feel like it grew out of the souq, not out of a moodboard.

The idea

Retro-Bahraini, worn with pride: a stamp-style logomark that could have hung on souq signage, bilingual by design, backed by a colour and type system built for heat and appetite. The voice runs the same way — cows and roosters trading banter in the campaign work.

The result

An identity that went from brand DNA to the street: logomark, menu, packaging stickers, social campaigns — and a live activation at Muharraq Nights 2025.

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