Back-to-school chaos, solved in one tap.

Financing apps talk in numbers. Parents feel back-to-school in their chest — the bag, the uniforms, the transport, the private lessons, the laptop and the iPad. The film had to make that feeling funny enough to share.

One couch, one father, and a family’s worth of escalating demands — played as comedy, voiced in Bahraini-dialect Arabic from the father’s point of view. At peak chaos he opens the app, the noise fades, and the closing shot mirrors the opening with everyone smiling.

The campaign film shipped for the 2026 season alongside a set of supporting school-themed social assets — one story, told at every size the campaign needed. More on winning the season: what seasonal campaigns are really for.