Case study
For the fathers who do the driving.
Client
Jetour Bahrain
Scope
Script, film production, motion graphics, post
Deliverables
Hero film, text animation, outro package, b-roll library
The challenge
Automotive Father’s Day spots are a cliché minefield — slow-motion hugs, keys in a bow. The G700 needed a film that honoured the day without borrowing anyone else’s sentiment.
The idea
Write it ourselves, shoot it ourselves. The script came from our own writers’ room, the car was shot on location with a dedicated b-roll day, and a text-animation layer carried the message so the film works with the sound off.
The result
The hero film released for Father’s Day 2026, with an animation edition and outro package extending the campaign well into the summer.
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