A menu that performs on camera.

F&B feeds are wallpaper — close-ups of plates that could belong to anyone. A restaurant with a point of view needs content with one too, or the food gets scrolled past with everyone else’s.

Put the kitchen forward, not just the plate. A chef-led film built around Chef Kiyoshi gave the brand a face and a voice, and seasonal moments like Lunar New Year were produced in every format the feed demands — wide and 4:5, film and stills.

A content relationship that ran across two years — brand films, chef features, seasonal campaigns — giving ReAsian a library with a consistent voice instead of a camera roll.