Back to school, rendered frame by frame.

Back-to-school promos all say the same thing at the same time. talabat’s campaign needed the feed to feel like play, not another discount announcement — and it had to land with kids and parents at once.

Speak in the game languages a generation grew up on: a retro arcade cabinet, a block-built world, a wink at a certain speedy blue hedgehog — plus a logo reveal to stamp the campaign. Nostalgia does the targeting for you.

A four-piece animation package concepted and produced inside six weeks, shipped through August to carry the back-to-school push across the feed.