Ramadan Legends: one idea across screens, billboards and lampposts.

Ramadan is the most crowded month on every feed and every road in the Gulf. Talabat needed its Ramadan Legends season to feel present everywhere its customers spend the month, without splitting into disconnected executions across channels.

One idea, built to travel. We shot a warm, family-table TVC and a family of social films, then carried the same world offline: billboards on Bahrain’s highways and banners on its lampposts, so the campaign followed people from the sofa to the street to the store.

Production, post and every OOH adaptation happened in-house, keeping color, casting and tone identical from a 6-second story ad to a 12-meter billboard.

A full-funnel Ramadan presence with one coherent story in every format: broadcast, social, grocery partner co-branding, and out-of-home coverage across the island for the whole month.