Case study

A bunny with bite.

Client

AlBraiki Hospitality

Scope

Brand identity, launch content

Deliverables

Wordmark & mascot, brand asset kit, launch social grid, packaging

The challenge

Tokki is a ghost-kitchen concept — Korean street food with no storefront at all. The brand is the restaurant: if the identity doesn’t charm on a phone screen, nothing else gets the chance to.

The idea

Aegyo meets foodie. A blocky 3D wordmark in pink, a bunny mascot with attitude, and a tone that flirts with the scroll — carried into a launch grid of appetite-first posts: CRISPY. CHEWY. Too cute to share, too good not to.

The result

Launched June 2025 as a complete kit — logomark and wordmark system, mascot, highlight icons, packaging stickers and a feed-ready launch grid — a restaurant brand built entirely for the platforms it lives on.

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