Case study
A Ramadan story told in live action, 3D and VFX.
Client
Aisha Jewels
Scope
Music video, 3D animation, VFX, production design
Deliverables
Full MV, 1-minute and 30-second cuts for Bahrain and Kuwait
The challenge
Aisha Jewels returns every Ramadan with a music video the region actually waits for. For 2026 the bar was higher than a beautiful film: the brand wanted a story that could not be mistaken for anyone else’s, in a month when every jeweler is on air.
The idea
We opened the film inside a storybook. A 3D-animated pop-up world, hand-drawn particle trails and VFX transitions carry the viewer from illustration into a warm live-action Ramadan gathering, and back again, stitching animation and reality into one continuous scene.
TCCA handled the full pipeline: production design and set builds, the live-action shoot, and the 3D and compositing work that binds the two worlds together.
The result
A signature Ramadan film delivered in full, 1-minute and 30-second cuts for both Bahrain and Kuwait, giving the brand a month of content from one production and a visual world it owns outright.
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Live action, 3D and VFX under one roof, from storyboard to final composite.
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