Case study
Telling Bahrain’s story through the people who build it.
Client
Bahrain Mumtalakat Holding Company
Scope
Concept, multi-location production, post
Deliverables
Women’s Day film series, National Day TVCs, portfolio-company films
The challenge
A sovereign wealth fund’s story lives inside other companies’ stories. Telling it means production that scales across an entire portfolio — airlines, smelters, developers, universities — while still feeling like one voice.
The idea
Real women, real roles: a pilot at Gulf Air, an engineer at Alba, a coder at Beyon, a professor at AUBH. The 2024 edition alone ran seven shoot days across thirteen locations, stitched together with match cuts and timelapses so a whole economy reads as one story.
The result
Campaigns delivered year after year since 2022 — Women’s Day series, National Day TVCs, portfolio spotlight films — the kind of standing relationship that comes from knowing every location before the recce.
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